Human Resourcs
Benefitbay Raises $18M to Build the Plumbing for America’s ICHRA Shift
Ten Coves Capital backs a broker-first bet as employers flee $27,000 family premiums
Benefitbay closed an $18 million Series A on May 21, led by Ten Coves Capital. It’s a straight bet that the quietest revolution in U.S. health benefits is about to get loud.
The company runs Individual Coverage Health Reimbursement Arrangement administration for the nation’s largest brokerages. It now covers more than 40,000 lives. The money will go to three unglamorous things that actually matter: payments infrastructure, direct carrier and payroll integrations, and tools brokers can use without calling an engineer.
It’s a bet placed against a bleak backdrop. Employers paid an average $26,993 for family coverage in 2025, up six percent in one year, while workers kicked in $6,850. That’s why a model born in a 2019 federal rule is moving from experiment to standard practice.
The context no one can avoid
ICHRA exists because Washington changed the plumbing. On June 20, 2019, the IRS, Treasury, Labor and HHS issued final rules allowing HRAs to integrate with individual insurance, effective January 1, 2020. Suddenly any employer could give tax-free dollars for workers to buy their own plans instead of buying one group plan for everyone.
Premiums did the rest. Family premiums are up 26 percent over five years, outpacing wages and inflation. In that gap, ICHRA adoption has grown more than 1,000% since 2020. More than 260,000 U.S. employees were offered coverage for 2025, with over 13,000 businesses participating. The real market is likely 500,000 to one million lives already.
Large-employer adoption rose 34 percent year over year. Small-employer adoption rose 52 percent. This isn’t a niche anymore. It’s the defined-contribution replay of what happened to pensions forty years ago.
What Benefitbay actually raised money to do
Benefitbay isn’t selling insurance. It’s selling administration that makes ICHRA work at 1,000 lives and above.
The company announced the $18 million Series A to fund payments rails, carrier connections, and broker enablement. That’s deliberate. As big brokerages build dedicated ICHRA practices, they don’t need another portal. They need reconciliation that works when you have 1,200 employees on 1,200 different policies.
“We built benefitbay because we believe employees deserve more than a one-size-fits-no-one health plan,” said founder and CEO Brandy Thompson. “Brokers are how we make that vision real at scale.”
Ten Coves knows the movie. The firm backed HealthEquity from early growth through its 2014 IPO. Managing Partner Dan Kittredge calls ICHRA “the next chapter of that story,” adding that benefitbay “has built the infrastructure to lead it.”
The round also adds operational muscle. Kevin Mullins joins as president and CFO. He spent more than seven years as chief development officer at LifeStance Health, helping scale it from inception, and was most recently CFO at Zarminali Pediatrics.
Bailey & Company advised on the deal. Senior Director Rebecca Springer put it plainly: ICHRA has moved “from a niche benefits mechanism to an established cost containment strategy with growing traction among large employers.”
Why administration is now the product
An ICHRA is simple on paper. An employer sets a tax-free dollar amount by class and location. The employee buys an individual plan on the ACA marketplace. The employer reimburses.
In practice it’s hard. You have to verify enrollment, calculate affordability under IRS safe harbors using lowest-cost silver plans by geography, sync payroll, pay carriers directly, and reconcile across fifty states. If any piece breaks, the employee gets a bill.
That’s why the 2026 State of ICHRA Report matters. It found 56 percent of brokers now actively recommend or implement ICHRA — a first-time majority. Brokers who’ve moved at least one client jumped from 15 percent in 2024 to 37 percent in 2026. For three straight years, more than 91 percent of employers who adopted ICHRA said it was the right move. Brokers reported average client savings of about 15.5 percent after switching.
The HRA Council data backs it up. Among first-time adopters in 2025, 83 percent had not previously offered any coverage. Renewal rates top 90 percent. HRA Council members are seeing 400 to 800 percent increases in employer quote requests for 2026 and 2027.
Is this the 401(k) moment for health benefits? The parallel isn’t perfect, but it’s close. Employers want predictable costs. Employees want choice. ICHRA gives both by separating who pays from what plan you pick.
Yet the model only works if the plumbing holds. That’s the moat. Payments. Reconciliation. Compliance at scale.
What changes next
For employers, the math is shifting fast. With one in three firms absorbing double-digit premium hikes this year, defined contribution caps exposure. The SureCo report notes 94 percent of senior benefits leaders have explored alternatives; ICHRA proved among the most effective even as individual market rates spiked an average 15 percent after enhanced ACA subsidies expired.
For brokers, the Series A is a signal about where fees flow. Group commissions compress. ICHRA creates recurring admin revenue, technology fees, and advisory work around class design. Benefitbay’s build-out of direct carrier connections aims to make brokers the system of record.
For carriers and payroll vendors, integration is now table stakes. Without real-time eligibility and payment rails, ICHRA creates a terrible member experience. Expect more partnerships like Oscar Health’s sponsorship of the SureCo research, as individual-market carriers chase employer-funded lives.
For policymakers, the stakes are bigger. ICHRA currently rests on 2019 regulations. If adoption keeps compounding, Congress will face pressure to codify the rules. Permanence would reduce uncertainty and likely accelerate uptake — something KFF analysts have flagged as a key unlock.
For employees, the trade is clear: more choice, more responsibility. Younger workers, who make up the largest share of ICHRA enrollment, often find lower net premiums. Older workers in high-cost regions need richer contributions to stay whole.
The case against
Not everyone is sold.
Critics say ICHRA fragments risk pools, pulling healthier workers into the individual market and leaving traditional group plans with sicker, costlier populations. That could raise premiums for firms that stay fully insured, especially small businesses in states with thin carrier competition.
Then there’s the complexity problem. KFF’s Matthew McGough told AJMC that “most employees are not well prepared to shop for their own coverage,” noting workers can face 20 or 30 plans with different networks and drug formularies. Without personalized decision support, the burden lands on workers, and employers often have to spend more time on open enrollment just to explain the basics.
There’s also the subsidy cliff. A worker offered an affordable ICHRA loses eligibility for premium tax credits. If the employer contribution is miscalibrated, the employee can end up worse off — a real risk after the expiration of enhanced ACA subsidies.
Labor groups worry about erosion of comprehensive benefits too. ICHRA forces a binary choice per class: you can offer a group plan or an ICHRA, not both. That can feel like a takeaway, even if costs fall.
Benefitbay’s answer is execution. Better education. Better tools. Better payments. The data suggests when employers invest in support, satisfaction rises. Still, the model’s success will be measured less in capital raises and more in whether a worker in Kansas City can pick a plan on a Tuesday night without calling HR.
Why this round matters
The $18 million doesn’t change U.S. healthcare costs. It does accelerate the infrastructure that makes a different funding model viable at scale.
Ten Coves is betting that consumer-directed healthcare, which it helped build in HSAs, now migrates to insurance itself. Benefitbay is betting brokers, not employers or carriers, will be the distribution backbone. Both bets rest on the same premise: defined contribution will win not because it’s perfect, but because defined benefit has become unaffordable.
What follows will be measured in experience, not press releases. If 40,000 lives becomes 400,000, the question won’t be whether ICHRA works in theory. It will be whether the payments clear, the compliance holds, and the employee gets the right plan without friction.
That’s the bar this money has to clear.
Discover more from The Economy
Subscribe to get the latest posts sent to your email.
Human Resourcs
America’s Workers Are Vanishing From the Labor Force — And It’s Not the Usual Reasons
The US labor force participation rate has fallen to its lowest level in 50 years outside of the Covid-19 pandemic period, a decline that is reshaping how economists read every other US labor market indicator, according to CNBC’s ongoing coverage of the trend.
Why a Falling Unemployment Rate Can Be Misleading
A shrinking labor force participation rate means fewer working-age Americans are actively employed or looking for work — a dynamic that can mechanically push the headline unemployment rate lower even when underlying labor-market health is deteriorating, since people who stop searching for jobs are no longer counted as unemployed. That distinction matters enormously for how policymakers, including the Federal Reserve under new chair Kevin Warsh, interpret incoming jobs data at a moment when the central bank has explicitly moved away from forward guidance and toward a purely data-driven policy stance.
The AI Overlay on an Already Complex Picture
The participation decline is unfolding against the backdrop of intensifying debate over AI’s labor-market impact. A National Bureau of Economic Research study published in February 2026 found that despite widespread adoption, 90% of firms reported no measurable impact of AI on workplace productivity or employment levels, a finding that has been widely cited by critics of the AI investment boom as evidence that current valuations have outrun genuine productivity gains, according to Wikipedia’s tracking of the AI bubble debate. That gap between AI investment intensity and measured labor-market effects complicates the task of isolating how much of the participation decline, if any, is attributable to automation versus other structural and demographic factors.
A Global Pattern of Labor Market Caution
The US is not alone in exhibiting unusual labor-market dynamics. Canada’s labor market has settled into what Indeed Canada economist Brendon Bernard describes as a “low-hire, low-fire” pattern, where weak hiring and weak layoffs combine to keep the unemployment rate stable even as underlying momentum stays soft, according to Yahoo Finance Canada’s economist survey. The UK has shown a similar caution pattern, with businesses reporting weakened operating conditions and falling revenue expectations even as headline employment figures remain comparatively stable, according to CPA’s coverage of the Institute of Directors’ June sentiment survey.
The Grid and Heat Stress Layer
Compounding the labor-market picture, an extreme heat wave is straining power grids across the eastern United States heading into the July 4 holiday travel period, with the largest US power grid operator, PJM, escalating emergency actions to avoid blackouts, according to CNBC’s reporting on the grid strain. The combination of extreme weather events and elevated electricity demand tied partly to AI data-center growth adds a further layer of complexity for businesses managing both workforce planning and operational continuity through the summer months.
What Economists Are Watching Next
With the Federal Reserve no longer providing forward guidance on its policy path, incoming labor-market data — including the closely watched participation rate — will carry outsized weight in shaping market expectations for the remainder of 2026. Economists caution that a genuinely healthy labor market requires participation, hiring, and wage growth to move together; a scenario in which unemployment appears low purely because discouraged workers have exited the labor force altogether would represent a materially weaker underlying picture than the headline rate suggests, with direct implications for consumer spending forecasts across the US retail, housing, and services sectors heading into the back half of 2026.
Discover more from The Economy
Subscribe to get the latest posts sent to your email.
Business
US Jobs Report July 2026: Why Weak Payrolls Sent the Dow to a Record High
The US economy added just 57,000 jobs in June, roughly half the number economists had forecast, and Wall Street’s reaction was almost perfectly inverted from what the headline number would suggest. The Dow Jones Industrial Average surged nearly 600 points to a record close of 52,900.07, even as the weak print signaled a cooling labor market, because investors read it as evidence the Federal Reserve has less reason to keep policy tight, according to Google Finance’s market wrap.
A Fed Chair Asking Markets to Watch the Data, Not Him
The rally happened against a specific backdrop: Federal Reserve Chairman Kevin Warsh has been urging Wall Street to look to incoming economic data to map the path for interest rates rather than to the central bank for forward guidance, a shift in communication style noted by Yahoo Finance. That framing matters because it puts the weak jobs report, rather than any Fed statement, in the driver’s seat for rate expectations heading into the July 30 policy decision.
Warsh had separately told the market that inflation risks have come down substantially, comments that had already lifted sentiment earlier in the week, per Bloomberg’s coverage of the prior session. The combination of easing inflation rhetoric and a soft jobs number gives the Fed cover to hold rates steady, or even consider cuts, without appearing to react to political pressure or market demands.
A Market Split Down the Middle
The reaction split sharply by sector. The S&P 500 was essentially flat, while the tech-heavy Nasdaq Composite fell 0.8%, dragged down by a second consecutive day of semiconductor selling that saw the VanEck Semiconductor ETF drop 4.5%, according to CNBC’s live markets desk. Tesla shares sank as much as 7.3% despite reporting second-quarter delivery and production levels that beat Wall Street expectations, a reminder that in the current environment, even strong operating results are being overshadowed by broader positioning shifts out of AI-adjacent names.
Meanwhile, defensive and rate-sensitive sectors caught a bid. The Communication Services Select Sector SPDR gained 2.4% and the Financials Select Sector SPDR added 2.2%, according to Zacks’ daily market summary, a rotation pattern consistent with investors repositioning toward sectors that benefit from lower borrowing costs and away from the crowded AI trade that has dominated 2026 returns so far.
Oil, Gold, and the Lingering Iran War Effect
The jobs report landed alongside an easing of a separate inflation risk. WTI crude futures fell nearly 2% to just above $68 a barrel, down almost 20% over the prior two weeks, as markets priced in signs that indirect talks between the US and Iran were progressing positively, according to Schwab’s market open report. That decline matters directly for the Fed’s calculus: falling energy prices reduce one of the clearest channels through which the Iran conflict has been pushing inflation higher across the global economy since the Strait of Hormuz disruption began in late February.
At the same time, gold rose after the cooler-than-expected jobs data, and Bitcoin climbed more than 2% to surpass $61,000, buoyed by renewed accumulation from long-term holders and institutional buyers, Google Finance’s market summary noted. The simultaneous rally in equities, gold, and crypto is an unusual combination that reflects a market betting on looser monetary policy across every asset class at once, even as the underlying economic signal, a half-strength jobs report, is not obviously bullish news.
What the July 30 Decision Now Hinges On
Markets enter the July 30 Federal Open Market Committee meeting with a genuinely two-sided setup. On one hand, a labor market adding jobs at half the expected pace historically justifies rate cuts. On the other, the Iran-driven energy shock has already pushed inflation forecasts higher across nearly every advanced economy this year, and Warsh’s own commentary suggests the Fed wants to avoid being seen as reactive to a single data point. The Federal Open Market Committee minutes due July 8 will offer the clearest signal yet of how divided the committee is on this question, with markets closed Friday, July 3, for the Independence Day holiday, resuming trading Monday.
For now, the record Dow close alongside a weak jobs report captures a market more focused on the Fed’s next move than on the underlying health of hiring. That combination, cooling employment growth paired with equity records, is precisely the kind of divergence that tends to persist until a policy decision forces a reconciliation between the two signals.
Discover more from The Economy
Subscribe to get the latest posts sent to your email.
Human Capital
Male Labor Force Participation Rate 2026: Why Men Are Leaving & Economic Impact
US male labor force participation has fallen to 69.5%—from 86.4% in 1950. New research finds the cause starts in childhood. Here’s what this crisis means for GDP, wages, and US competitiveness.The male labor force participation rate in the United States fell to 69.5% in May 2026—the latest reading in a generational decline that economists have struggled for decades to fully explain and policymakers have largely failed to address.
The number is stark in historical perspective. The male participation rate peaked at 86.4% in 1950. It had already slipped to 76% by May 2006. It now stands nearly seven percentage points lower than it did twenty years ago, and the research suggests the forces driving it are not cyclical but structural—embedded in the childhood experiences of men who grew up watching the labor market fail the males around them.
The New Research: Childhood Shapes Lifetime Expectations
A paper published by University of Connecticut economists Remy Levin and Daniela Vidart in June 2026 advances what may be the most empirically rigorous explanation yet offered for the male participation decline. Their finding: men’s beliefs about the benefits of working are shaped significantly by the labor market conditions they observed during childhood—particularly the wages and employment rates of men in their immediate environment.
When boys grow up surrounded by men who face weak wages and chronic unemployment, they form pessimistic expectations about their own prospects. Those expectations, Levin and Vidart found, become self-fulfilling: men with pessimistic priors are less likely to seek employment, invest in skills, or remain attached to the labor force when discouraged.
“Our findings suggest that experience effects can turn short-run declines in labor demand into long-run declines in labor supply,” they wrote. Their model found that generational childhood exposure to poor male labor market outcomes explained nearly all of the participation dynamics—not macroeconomic conditions in real time, but the lagged echo of conditions that shaped expectations years or decades earlier.
This has a sobering implication: the communities hardest hit by deindustrialization in the 1980s and 1990s are now producing the next generation of non-participants. The experience effect propagates across cohorts. It cannot be solved by a single strong jobs report.

The Theories That Preceded This One
The new research lands in a field dense with competing explanations, each capturing part of the picture. When the housing bubble popped and triggered the Great Recession, the sudden collapse of construction employment—a heavily male sector—pulled hundreds of thousands of men out of the labor force at a moment of acute vulnerability. Many did not return.
The San Francisco Fed identified two channels at work in prior research: men being pulled out of the workforce by caregiving and educational enrollment, and pushed out by disability and skill mismatch. Meredith Whitney, who predicted the Great Financial Crisis, pointed to a “crisis of the American male” rooted in young single men living at home and disengaging from both employment and civic life. The introduction of more sophisticated video games has been cited by economists as a partial substitute for work, particularly among men in their twenties.
Each theory has supporting evidence. None is complete on its own. The University of Connecticut paper’s contribution is to provide a unified mechanism—childhood experience shaping adult expectations—that can account for the persistence and geographic concentration of the decline.
The Economic Cost
The GDP cost of chronically low male participation is difficult to overstate. Labor force participation is one of the two components of labor supply (the other being hours worked). When men leave the workforce permanently, the economy loses not just their current output but the compounding returns on the human capital they would have accumulated over careers.
Researchers estimate the participation gap—the difference between current male participation and what it would be if it had held at 2000 levels—represents millions of missing workers. At an average productivity contribution aligned with current wages, the annual output cost runs into the hundreds of billions of dollars. This is not a cyclical drag that disappears with the next expansion. It is structural loss that compounds each year.
The distribution of that loss is not uniform. States and communities that experienced the heaviest deindustrialization have the lowest male participation rates. Those communities also tend to have lower educational attainment, higher rates of opioid addiction, and weaker social infrastructure. The labor market crisis and the social crisis reinforce each other.
What Follows
If the Levin-Vidart finding is correct, the policy implications are uncomfortable. Short-term demand management—stimulus, job training, even wage subsidies—does not address the expectation formation mechanism that the paper identifies. What changes childhood experience of the labor market is decades of sustained improvement in wages and employment for working-class men, coupled with community-level investment in visible male economic success.
That is a long time horizon for a political system that operates on two- and four-year cycles. The more immediate policy levers—expanding apprenticeship programs, reforming occupational licensing that makes it harder to enter trade careers, addressing the child support enforcement systems that can make formal employment economically punishing for non-custodial fathers—exist but require sustained commitment.
Consumer sentiment at a near-historic low of 48.9% in late June 2026 reflects, in part, the lived experience of the communities where male participation has declined most sharply. An economy where the richest 20% are the primary engines of consumer spending—and where that spending is itself dependent on elevated asset prices that could correct—is structurally fragile in ways that the employment rate headline does not capture.
Discover more from The Economy
Subscribe to get the latest posts sent to your email.
-
Markets & Finance6 months agoTop 15 Stocks for Investment in 2026 in PSX: Your Complete Guide to Pakistan’s Best Investment Opportunities
-
Analysis5 months agoTop 10 Stocks for Investment in PSX for Quick Returns in 2026
-
Analysis5 months agoBrazil’s Rare Earth Race: US, EU, and China Compete for Critical Minerals as Tensions Rise
-
Analysis5 months agoJohor’s Investment Boom: The Hidden Costs Behind Malaysia’s Most Ambitious Economic Surge
-
Banks6 months agoBest Investments in Pakistan 2026: Top 10 Low-Price Shares and Long-Term Picks for the PSX
-
Investment6 months agoTop 10 Mutual Fund Managers in Pakistan for Investment in 2026: A Comprehensive Guide for Optimal Returns
-
Global Economy6 months ago15 Most Lucrative Sectors for Investment in Pakistan: A 2025 Data-Driven Analysis
-
Global Economy6 months agoPakistan’s Export Goldmine: 10 Game-Changing Markets Where Pakistani Businesses Are Winning Big in 2025
