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From Personal Crisis to $1.7 Billion: How This CEO Built a Virtual Women’s Health Platform That’s Redefining Maternal Care

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Former Flatiron Health executive Marta Bralic Kerns turned her own pregnancy complications into a data-driven solution serving 7% of U.S. births—and she’s just getting started.

When Marta Bralic Kerns experienced serious complications during her first pregnancy, she confronted a reality familiar to millions of American women: a fragmented healthcare system ill-equipped to provide consistent, personalized support during one of life’s most vulnerable periods. Rather than accept this as inevitable, the former Flatiron Health executive channeled her frustration into building something transformative.

Five years later, her answer—Pomelo Care—has reached a $1.7 billion valuation following a $92 million Series C funding round in January 2026. The virtual women’s health platform now covers nearly 7% of all U.S. births and is expanding far beyond maternity care to address hormonal health, perimenopause, menopause, and pediatrics. In recognition of her achievement, Kerns was named EY Entrepreneur of the Year 2025, cementing her position as one of healthcare’s most influential innovators.

The Genesis: When Data Meets Motherhood

Kerns’ journey from technology executive to healthcare entrepreneur began with a simple question: Why couldn’t pregnancy care be proactive rather than reactive? Her experience at Flatiron Health—the oncology data company acquired by Roche for $1.9 billion—had taught her the power of using real-time data to improve clinical outcomes. She recognized that the same principles could revolutionize maternal care.

The statistics she uncovered were sobering. One in ten babies in the United States requires NICU admission. Preterm birth rates remain stubbornly high. Yet many complications, including preeclampsia—a leading cause of maternal mortality—can be prevented with simple, evidence-based interventions like low-dose aspirin, which reduces risk by approximately 25%.

“What struck me was the gap between what we knew from research and what actually happened in practice,” Kerns observed in recent interviews. “Women were falling through the cracks not because providers didn’t care, but because the system wasn’t designed to catch them.”

Building the Affordable Maternal Telehealth Model

Launched in 2021, Pomelo Care developed a virtual care platform that provides 24/7 access to multidisciplinary care teams including obstetricians, midwives, nurses, doulas, lactation consultants, and mental health specialists. The platform’s differentiator lies in its sophisticated use of data analytics to identify risk factors early and trigger timely interventions.

The model addresses critical pain points in traditional prenatal care:

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Key Features:

  • Continuous monitoring: Algorithm-driven risk assessment flags conditions like gestational diabetes and preeclampsia before they escalate
  • Accessible support: Round-the-clock virtual consultations eliminate barriers related to transportation, work schedules, and geographic isolation
  • Care coordination: Integrated teams ensure seamless transitions between prenatal, postpartum, and pediatric care
  • Evidence-based protocols: Standardized interventions proven to reduce adverse outcomes

This approach has resonated with both insurers and employers seeking to contain costs while improving health outcomes. Pomelo now partners with major insurers including UnitedHealthcare and Elevance, as well as large employers like Koch Industries, serving both Medicaid and commercial populations.

The economic case is compelling. Early detection and prevention of pregnancy complications not only saves lives but also significantly reduces healthcare expenditures associated with NICU stays, emergency interventions, and long-term maternal health issues.

Expanding the Vision: Beyond Pregnancy to Lifelong Women’s Health

The January 2026 funding round signals Pomelo’s ambitious expansion beyond its maternity care roots. Kerns envisions a comprehensive virtual women’s health platform supporting women at every life stage—a strategic pivot that addresses a glaring market inefficiency.

“Maternity care was our entry point because the need was so acute,” Kerns explained to Axios. “But women’s health challenges don’t begin at conception or end at delivery. We’re building infrastructure for lifelong care.”

The expansion encompasses several verticals:

New Service Lines:

  • Hormonal health: Managing conditions like PCOS and endometriosis through specialized virtual consultations
  • Perimenopause and menopause management: Addressing the estimated 1.3 million American women who enter menopause annually, many without adequate medical support
  • Evidence-based pediatric virtual care: Extending support to postpartum care for working moms navigating infant health concerns
  • Preventive care: Leveraging data to identify and mitigate long-term health risks

This broader strategy positions Pomelo to compete in the rapidly growing women’s health technology sector, valued at over $50 billion and projected to expand significantly as venture capital increasingly flows toward femtech solutions.

The Competitive Landscape: Navigating a Crowded Market

Pomelo’s expansion brings it into more direct competition with established players in the virtual women’s health space, each carving out distinct niches:

Maven Clinic, which raised $125 million in 2024, has built a comprehensive family health platform encompassing fertility, pregnancy, parenting, and pediatrics. Its focus on employer-sponsored benefits has made it a favorite among Fortune 500 companies.

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Oula differentiates itself through a hybrid maternal care model, partnering with hospitals to blend virtual and in-person services, appealing to women who prefer traditional birth settings with enhanced digital support.

Kindbody has concentrated on fertility services, operating physical clinics alongside virtual consultations—a capital-intensive model targeting affluent urban markets.

Bloomlife and Marani Health represent the wearables and AI monitoring segment, using prenatal wearables and AI prenatal monitoring to track fetal health and maternal vital signs.

Pomelo’s competitive advantage lies in its dual focus: deep data integration across the care continuum and its commitment to serving both Medicaid and commercial populations. While competitors often target higher-income demographics, Pomelo’s model addresses health equity by making high-quality care accessible regardless of socioeconomic status.

Preeclampsia Prevention Tips and the Power of Simple Interventions

One of Pomelo’s most impactful contributions has been systematizing the delivery of simple, evidence-based interventions that dramatically improve outcomes. The platform’s approach to preeclampsia prevention exemplifies this philosophy.

By analyzing patient data—including blood pressure trends, lab results, and risk factors like first pregnancy, advanced maternal age, or pre-existing conditions—Pomelo’s algorithms identify women who would benefit from low-dose aspirin therapy, typically initiated before 12 weeks of pregnancy. This straightforward intervention, costing mere pennies per day, can reduce preeclampsia risk by up to 25%.

Yet studies suggest fewer than 30% of eligible pregnant women receive this recommendation in traditional care settings. The gap represents not a knowledge deficit but a systems failure—precisely the problem Pomelo was designed to solve.

The company’s recent funding will accelerate the deployment of similar data-driven protocols across its expanding service lines, from optimizing hormone therapy dosing to identifying early signs of postpartum depression.

The Economic and Social Imperative

Pomelo’s growth trajectory occurs against the backdrop of America’s maternal health crisis. The United States has the highest maternal mortality rate among developed nations, with significant racial disparities. Black women face pregnancy-related death rates nearly three times higher than white women.

These aren’t just health statistics—they represent economic losses from decreased workforce participation, increased disability, and preventable healthcare costs estimated in the billions annually. Virtual care platforms like Pomelo offer a scalable solution, particularly for underserved communities with limited access to obstetric specialists.

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The employer value proposition is equally compelling. Companies offering comprehensive women’s health benefits report higher employee retention, reduced absenteeism, and improved productivity. As more employers recognize reproductive and hormonal health as strategic HR priorities, demand for integrated solutions is accelerating.

Looking Ahead: Challenges and Opportunities

Despite its impressive growth, Pomelo faces significant challenges. Regulatory complexity varies by state, particularly around telehealth reimbursement and scope of practice for virtual providers. Scaling personalized care while maintaining quality requires continuous investment in technology and clinical talent. And competition for patients and payer contracts is intensifying as more entrants recognize the market opportunity.

Yet the fundamentals favor Pomelo’s model. The company’s early mover advantage in building data infrastructure, its proven ability to improve outcomes while reducing costs, and Kerns’ credibility as both a healthcare entrepreneur and EY Entrepreneur of the Year position it well for the next phase of growth.

The expansion into lifelong women’s health care represents not just a business strategy but a recognition that women’s healthcare needs have been systematically underserved by a medical system designed primarily around male physiology and episodic care models.

A New Paradigm for Women’s Health

Marta Bralic Kerns’ journey from frustrated new mother to billionaire CEO illustrates how personal experience combined with technological expertise can catalyze systemic change. Pomelo Care’s evolution from maternity-focused startup to comprehensive women’s health platform reflects a maturing market understanding: women need integrated, data-driven care across their entire lifespan, not fragmented solutions for discrete life events.

As the company deploys its $92 million in fresh capital, the healthcare industry will be watching to see whether Pomelo can replicate its maternal care success across hormonal health, menopause management, and preventive care. If it succeeds, the impact will extend far beyond shareholder returns—it will represent a fundamental reimagining of how America delivers women’s healthcare.

For the millions of women who’ve navigated pregnancy complications, hormonal imbalances, or menopausal symptoms with inadequate support, that transformation cannot come soon enough. Kerns’ vision offers a glimpse of what becomes possible when motherhood’s challenges inspire technological solutions—and when those solutions scale to serve women at every stage of life.


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AI

Apple vs OpenAI Lawsuit: The Economic Story Behind the Headline

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Apple has sued OpenAI, alleging trade secret theft that the company says occurred “at every level” of its operations. Beyond the corporate drama, the case matters economically because it’s an early test of how courts will treat intellectual property disputes in an industry where enterprise customers are simultaneously investing hundreds of billions of dollars in AI infrastructure built on trust between a small number of vendors.

What actually happened

Apple filed suit against OpenAI, alleging a scheme of trade secret theft that the company characterized as occurring “at every level” of its operations, according to reporting picked up across financial and technology desks in July 2026 (CNBC). The filing lands at a moment when Apple’s own stock has been on an unusually strong run tied to the broader AI rally, illustrated in one widely circulated chart tracking how Apple shares “rode the AI rollercoaster to record highs” (CNBC).

Why this is an economics story, not just a legal one

Most coverage has treated this as a straightforward corporate dispute. The more consequential angle — and the one under-covered outside specialist legal and tech press — is what the case signals about vendor concentration risk in enterprise AI spending. Nvidia itself estimates that roughly 20% of its business comes from supporting frontier models built by OpenAI and Anthropic, according to TD Cowen estimates cited on CNBC’s markets desk, while Nvidia’s revenue from enterprise applications across other industries sits in the low-to-mid teens as a percentage of total revenue (CNBC).

That concentration matters because it illustrates how much of the current AI capital expenditure supercycle rests on a small number of foundation-model relationships. A high-profile IP dispute between two major players in that ecosystem — even one that doesn’t directly touch chip supply — raises the salience of vendor and IP risk for every enterprise now signing multi-year AI infrastructure contracts.

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The broader AI-spending backdrop

The lawsuit lands during what markets are already describing as a shift in the AI investment narrative — from a race to build ever-larger models toward a race to build cheaper, more efficient systems (CNBC). That transition matters for the lawsuit’s economic stakes: if the industry is entering a phase where efficiency and proprietary techniques (rather than raw scale) become the primary competitive differentiator, trade-secret disputes like this one become more economically consequential, not less, because the contested IP is closer to the actual source of competitive advantage.

Connecting it to the inflation debate

There’s a second, more indirect economic link worth noting: strategists have flagged that ongoing AI infrastructure investment is, in the near term, contributing to inflationary pressure even if it proves disinflationary over the long run, according to market commentary tied to the same news cycle covering this lawsuit (CNBC) — a dynamic directly relevant to the Fed’s decision-making, covered in our Kevin Warsh Fed doctrine piece. Legal disruption to any major AI vendor relationship has the potential to affect the pace of that capex cycle, which in turn feeds back into the broader inflation and growth debate playing out across every market covered in this batch.

What businesses should take from this

For any organization with meaningful AI vendor dependency, the practical lesson isn’t about the specific legal merits of Apple’s claims — it’s a reminder to build contractual and architectural flexibility into AI vendor relationships now, before disputes of this scale become the norm rather than the exception. Concentration risk in a handful of foundation-model providers is no longer a theoretical concern; it’s playing out in real time in courtrooms as well as capital markets.

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Analysis

Pakistan’s KSE-100 Surged 44% in FY26 — But Its Foundation Is Fragile

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Pakistan’s KSE-100 index surged 44% in fiscal year 2025-26, closing at 180,301 points, powered largely by record worker remittances that hit $38.1 billion for the July-May period. But the State Bank of Pakistan has now discontinued two of the government incentive schemes that helped channel those remittances through formal banking — a change industry stakeholders say is unlikely to derail the trend, but one that highlights just how dependent Pakistan’s financial stability has become on overseas worker inflows.

A genuinely remarkable rally, with an unusual engine

Pakistan’s benchmark KSE-100 index closed fiscal year 2025-26 at 180,301 points, up 44% from 125,627 a year earlier — and up a cumulative 335% in rupee terms (347% in dollar terms) across the past three fiscal years (Business Recorder). That’s an extraordinary run for any emerging market, and it happened despite — or in some ways because of — a period that included regional flooding, a Middle East war that briefly widened Pakistan’s sovereign bond spreads to around 500 basis points, and a market low of 146,480 points hit on March 9, 2026 (IMF; Business Recorder).

The rally’s second half accelerated sharply after two specific catalysts: a successful MoU resolving the Iran-US conflict, and a record-breaking $4.3 billion in monthly remittances in May 2026 that pushed the index past the 180,000 mark (Business Recorder).

Why remittances, specifically, are doing this much work

Workers’ remittances have become one of the most important pillars of Pakistan’s economy, financing the import bill, supporting the rupee, and easing pressure on the external account (Arab News PK). Cumulative remittances rose 9.2% to $38.1 billion during the July-May period of FY26, compared with $34.9 billion in the same period a year earlier, and grew 15.4% year-on-year in May alone (Business Recorder). Those inflows are directly linked to Pakistan’s current account performance, which posted a $459 million surplus in May 2026 — a meaningful swing after a negative $252 million reading for July-April (Business Recorder; Business Recorder).

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The underreported twist: the IMF just made the funding channel less attractive

This is where the story gets more complicated than “remittances are booming, therefore good.” Under reforms tied to Pakistan’s IMF program, the State Bank of Pakistan this month discontinued the Telegraphic Transfer Charges Incentive Scheme (TTCIS) and the Sohni Dharti Remittance Program (SDRP) — two schemes specifically designed to encourage overseas Pakistanis to send money home through formal banking channels rather than informal networks (Arab News PK).

Industry figures argue the impact will be minimal. Exchange Companies Association of Pakistan Secretary General Zafar Sultan Paracha noted that as the number of Pakistanis working abroad continues rising, remittance volumes are likely to keep growing regardless of incentive removal, and suggested the telegraphic transfer scheme had primarily benefited banks and financial intermediaries rather than the overseas workers themselves (Arab News PK). Pakistan is still targeting $42 billion in remittances for the current fiscal year.

The deeper vulnerability: concentration risk

The more structural concern — one raised by Pakistani economic analysts but rarely surfaced in mainstream financial coverage — is the geographic concentration of remittance sources. A large share of Pakistan’s remittance base is concentrated in Gulf economies, meaning the same regional volatility that briefly widened Pakistan’s bond spreads during the Iran-US conflict represents an ongoing structural risk to the funding source now underpinning both the currency and the equity rally (Economic Outlook PK).

Where the broader economy stands

Beyond remittances, Pakistan’s fundamentals have genuinely stabilized under its IMF-backed Extended Fund Facility program: inflation eased to 11.7% in May 2026, foreign exchange reserves reached $20.6 billion (including $15.1 billion held by the central bank), and the rupee has traded in a relatively narrow band near Rs278.80 to the dollar (Minute Mirror). Pakistan also returned to the Eurobond market for the first time since 2022 with a $750 million, three-year private placement bond (IMF).

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What investors should take from this

The KSE-100’s 44% run is a genuine macro-stabilization story, not a bubble built on nothing. But the specific mechanism connecting overseas labor migration, Gulf regional stability, and Pakistani equity valuations is tighter than most coverage acknowledges — which means the same geopolitical volatility explored in our Strait of Hormuz winners and losers analysis remains one of the single largest risk factors for Pakistan’s financial markets in the second half of 2026.


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Analysis

Indonesia’s First Trade Deficit in 6 Years: The B50 and Coal Connection

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Indonesia posted its first trade deficit in six years as imports soared and June inflation rose to 3.34% year-on-year. While most coverage attributes this to rising imports generally, the more specific and underreported cause is a policy collision: a new mandatory B50 biodiesel program raising domestic fuel costs just as a temporary coal export suspension cut into one of Indonesia’s most reliable trade-surplus generators.

The headline number, and the policy story behind it

Indonesia logged its first trade deficit in six years as imports surged, according to Nikkei Asia’s tracking of the country’s trade data, with Southeast Asia’s largest economy now weighed down by a higher energy import bill (Nikkei Asia). June inflation climbed to 3.34% year-on-year (Indonesia Investments).

What’s been under-explained is why this happened now, specifically. Two domestic energy-policy moves collided in the same window:

First, the B50 mandate. The Indonesian government officially began mandating a 50%-palm-oil-blend biodiesel program (B50) on July 1, 2026, replacing the previous B40 standard. A three-month adjustment period was granted to fuel companies to transition operations and deplete existing B40 stock before full implementation in October (Monitorday). While the mandate is aimed at reducing Indonesia’s reliance on imported diesel over the medium term, the transition period itself has created near-term cost and supply friction.

Second, a coal export suspension. The government temporarily suspended some coal exports specifically to address rolling blackouts, redirecting supply toward the domestic grid rather than international buyers (Nikkei Asia). Notably, some miners reportedly preferred paying fines over selling into the lower-priced domestic market, according to industry observers tracking the policy’s enforcement — a sign of how costly the suspension has been for exporters used to global pricing (Nikkei Asia). Coal has historically been one of Indonesia’s most consistent trade-surplus contributors; suspending exports even temporarily removes a meaningful offset just as import costs are climbing.

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The manufacturing and consumer backdrop

This isn’t happening in isolation. Manufacturing activity was largely in contraction during Q2 2026, consumer confidence has been declining, and retail sales are showing weakness — all compounding the deficit’s effects on near-term growth momentum (Indonesia Investments). Bank Indonesia’s higher benchmark interest rate environment, currently at 5.75%, is also weighing on activity while pushing up government bond yields.

The government’s response, and what it signals

Indonesia’s Coordinating Ministry for Economic Affairs has outlined a four-step response aimed at preserving the government’s 5.4% growth target for 2026, including maintaining purchasing power through transportation discounts, exempting import duties on LPG for petrochemicals, plastic raw materials and aircraft spare parts, among other targeted stimulus measures (Indonesia Investments). The government has also rolled out an additional IDR 26.34 trillion economic stimulus package for the second half of the year (Business Indonesia).

Why global lenders still aren’t alarmed

Despite the deficit, the IMF maintained its Indonesia growth projection at 5.0% for 2026 in its July 2026 World Economic Outlook update, comfortably above the 3.0% global average forecast, while urging Indonesia to hold firm on its 3%-of-GDP budget deficit ceiling and pursue tax administration reform to strengthen revenue collection (Indonesia Investments). Indonesia’s sovereign wealth fund, the Indonesia Investment Authority, has also mobilized roughly IDR 74.5 trillion (about USD 4.7 billion) in investments with global partners over its first five years, retaining investment-grade ratings from Fitch and a governance score above the global sovereign wealth fund average (Business Indonesia).

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What businesses should watch

The trade deficit is likely to be transitional rather than structural — but only if the B50 adjustment period completes smoothly by October and the coal export suspension is genuinely temporary. Businesses with energy-cost exposure in Indonesia should model both a base case (deficit narrows as biodiesel transition completes) and a downside case (coal suspension extends, energy import costs stay elevated into Q4).


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