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Full Planes, Empty Margins

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How Asia-Pacific Airlines Are Riding Iran War Reroutes into a Fuel-Cost Storm

Imagine booking a flight from Sydney to London in early March 2026. Your usual routing through Dubai — once among the world’s most seamless long-haul connections — is no longer available. Qatar Airways has suspended half its operations. Emirates is flying at reduced capacity on a skeleton schedule. A travel agent, barely keeping pace with rerouting requests, books you instead through Singapore. The seat costs 22% more than it would have a year ago and the journey takes three hours longer. And yet the plane is completely full.

That traveller’s inconvenience is, for the moment, Asia-Pacific aviation’s unexpected windfall. The outbreak of hostilities between the United States, Israel and Iran in late February 2026 — and the near-total disruption it wrought across Gulf airspace — has delivered APAC carriers their highest international passenger load factors on record. But beneath the optics of full aircraft lies a far more precarious financial reality: jet fuel prices have roughly doubled since the conflict began, eroding the very margins that record seat occupancy was supposed to protect.

This is the paradox now confronting Singapore Airlines, Cathay Pacific, Korean Air, Qantas, and their regional peers. They are, by any surface measure, thriving. In fact, they are doing so under conditions that could quietly hollow out their profitability — and reshape the global aviation hierarchy in ways that outlast the war itself.

The Load Factor Windfall from Rerouted Skies

The numbers are striking. According to preliminary March 2026 data released by the Association of Asia Pacific Airlines (AAPA), the region’s carriers carried 33.9 million international passengers in March — an 8.5% increase year on year. More significantly, revenue passenger kilometres surged 11.3%, dramatically outpacing a mere 1.9% rise in available capacity. The result was an average international passenger load factor that climbed by approximately 7.4 percentage points to a record-breaking 87.6%.

To contextualise that figure: in January 2026, the load factor stood at 82.8%. In February — already buoyed by post-Lunar New Year travel — it reached 83.4%. The leap to 87.6% in March represents an acceleration without modern peacetime precedent in APAC aviation history, and it is almost entirely attributable to geopolitical displacement.

“Asia Pacific airlines responded swiftly by making network adjustments, including adding flights on key Asia–Europe routes, and trimming unprofitable routes in the face of higher fuel and operating costs.” — Wong Hong, AAPA Director General

Wong Hong, the association’s incoming Director General — a former Delta Air Lines executive who assumed the role on 1 April — noted that carriers moved quickly to fill the capacity gap left by disrupted Gulf operators. The AAPA statement acknowledged that while the data reflected strong travel demand, “the duration of the Middle East conflict is going to add uncertainty to the global economic outlook and air travel demand” — a notably measured phrasing for what is, in traffic terms, an extraordinary performance.

The carrier-level data is even more telling. Singapore Airlines Group — comprising mainline SIA and low-cost unit Scoot — carried 3.8 million passengers in March, a 14.9% year-on-year increase and the highest monthly volume in the group’s history. Group traffic rose 14.7%, against capacity growth of just 7.2%, lifting the group load factor to 90.6%. On European routes specifically, Singapore Airlines’ seat occupancy surged to 93.5% from 79.7% the prior year — a near-fourteen-percentage-point leap that speaks to the structural demand now flowing through Changi Airport.

Cathay Pacific mounted additional flights to London and boosted frequencies to Zurich. Korean Air reported a 47.3% rise in first-quarter operating income to 517 billion won (approximately $349 million), with passenger revenue on European routes climbing 18% year-on-year. Qantas reallocated capacity toward Paris and Rome. According to Airservices Australia, traffic between Australia and the Middle East collapsed by 77% year-on-year in March as routes were increasingly diverted through Singapore, Kuala Lumpur, Hong Kong, Tokyo and Seoul.

Before the conflict, Gulf carriers — Emirates, Qatar Airways and Etihad — collectively accounted for roughly one-third of Asia-Europe passenger traffic, according to aviation analytics firm Cirium, and facilitated more than half of travellers flying onward to Australia, New Zealand and Pacific destinations. That structural reality has, in the space of weeks, been upended.

When Full Planes Don’t Mean Fat Profits

The fuel reckoning arrived almost simultaneously with the demand surge, and it is brutal. Since the outbreak of hostilities on approximately 28 February 2026, jet fuel prices have roughly doubled, driven by the near-total closure of the Strait of Hormuz — the chokepoint through which approximately 20% of global oil flows, including the refined petroleum products that power the world’s aircraft. Spot prices moved from roughly $96 per barrel before the conflict to as high as $197.

The damage extends well beyond the headline crude price. In Asian markets, the refining margin — the differential between crude oil and jet fuel — surged from approximately $21 per barrel before the conflict to as high as $144 per barrel before easing to around $65, still far above historic norms. This, as analysts at Aerotime noted, has created a particularly acute problem: most airline hedging programmes are tied to crude oil benchmarks — not jet fuel specifically. When refining margins spike independently of crude, even well-hedged carriers find their protection partially ineffective.

Cathay Pacific’s Chief Financial Officer Rebecca Sharpe acknowledged the mismatch directly, noting that while the airline hedges crude oil, those contracts cannot fully offset the spike in jet fuel costs. Cathay responded by announcing a fuel surcharge increase, noting that the price of jet fuel had “approximately doubled since March amid the latest developments in the Middle East.” Air India introduced surcharges of up to $50 on tickets to Europe, North America and Australia. Air France-KLM signalled economy fare increases of approximately 50 euros on long-haul routes.

For the Asia-Pacific carriers specifically, the compounding factor is geographic. Long-haul routes between Asia and Europe already consume extraordinary volumes of fuel per sector. When airlines are simultaneously required to reroute around closed airspace — adding two to four hours of flight time on the Central Asia and Azerbaijan corridors that have replaced the Middle East overflights — the fuel penalty per departure escalates sharply. Payload restrictions sometimes follow, reducing cargo revenue that partially offsets passenger economics.

Fuel typically accounts for 20–35% of an airline’s operating costs. At current prices, many flights booked before the conflict are now losing money on every departure.

In the United States, Delta Air Lines — which owns a downstream refinery and is therefore more insulated than most — still estimated an additional $2 billion in fuel costs for the current quarter alone. For APAC carriers without Delta’s refinery buffer, and many without any meaningful hedging programme, the arithmetic of a full plane at double fuel cost is deeply uncomfortable. A seat sold three months ago at pre-conflict fare levels may now represent a loss when the fuel bill is settled.

Qantas, which hedged 81% of fuel for the second half of its financial year ending June 2026, sits in a comparatively protected position. As the Aviation Week Q2 overview noted, one low-cost carrier in the region disclosed that fuel costs had “more than doubled” compared with 2025 averages — a stark signal of what the unhedged, thin-margin end of the industry is absorbing.

Geopolitical Shocks and Aviation’s New Normal

The European Union Aviation Safety Agency extended its airspace avoidance warning in late March 2026, maintaining advisories against overflying Iran, Israel and parts of the Gulf through at least early April. Whether that advisory becomes the operational template for summer 2026 is the central question facing network planners from Seoul to Sydney.

The Gulf carriers — Emirates, Qatar Airways, Etihad — have begun restoring operations, reaching approximately 60% of pre-conflict flight levels according to Flightradar24 data. But travel advisories, including Australian government warnings against transiting through parts of the Middle East, have dented passenger confidence in ways that may outlast physical restoration of capacity. Perception, once recalibrated, is slow to revert.

This opens a genuinely structural question. Singapore, Hong Kong, Seoul, Kuala Lumpur and Tokyo are consolidating positions as alternative transit hubs, capturing displaced demand with infrastructure — Changi’s terminal capacity, Incheon’s connectivity, Hong Kong’s historical Europe network — that can absorb diverted traffic at scale. If this redirection persists for even one additional season, the competitive topology of Asia-Europe aviation will be materially altered.

The AAPA’s Wong Hong was measured but direct in his warning: the war has “begun to weigh on what had been an encouraging start to the year.” Airlines were already navigating persistent supply chain disruptions — engine delivery delays from Pratt & Whitney and Rolls-Royce, ongoing Boeing production shortfalls — before fuel doubled. The stacking of these headwinds is not merely additive; it is multiplicative in its pressure on operational decision-making.

There is also a dimension that rarely surfaces in traffic reports: the accelerating decarbonisation agenda. Sustainable aviation fuel, already expensive, has become even more relatively accessible as conventional jet fuel prices spike — a perverse incentive structure that could hasten SAF adoption among carriers with the balance sheet to experiment. But for airlines already squeezed by fuel costs, capital for SAF investment is harder to justify quarter-by-quarter.

Broader Implications: Passengers, Industry, and the Geopolitics of Connectivity

For passengers, the near-term arithmetic is straightforward and unwelcome. Fares on Asia-Europe routes are rising — whether through explicit fuel surcharges or through the quiet disappearance of discounted inventory. Routes that bypassed Middle Eastern hubs were already premium-priced before the conflict; they are more so now. Leisure travellers willing to absorb longer routings and higher prices will find seats. Those who cannot will simply defer or cancel, and there are early signals — particularly in budget leisure travel — that demand is beginning to soften at the margin.

For the industry, the episode is a stress test of differentiation. Carriers with fuel hedging programmes, efficient long-range fleets — the Airbus A350 and Boeing 787 families dominate the Asia-Europe long-haul landscape — and robust cargo revenue streams are absorbing the shock better than those without. Carriers with strong premium cabin economics are better placed to pass costs through to travellers. Low-cost carriers, particularly those operating thinner international routes without hedging cover, face the most acute pressure.

The concentration of winners is instructive. Singapore Airlines, Cathay Pacific, Korean Air and Qantas have structural advantages: established Europe networks, strong brand positioning in premium cabins, and — particularly for SIA and Cathay — hub airports that sit geographically advantaged relative to the new routing corridors. That advantage is not unlimited. Fleet availability and airport slot constraints cap how rapidly additional European capacity can be deployed, even when demand is willing to pay for it.

At the geopolitical level, this moment exposes the fragility of just-in-time global connectivity. The Asia-Europe air corridor — roughly 70% of which transited or overflew Middle Eastern airspace before the conflict — was never meaningfully stress-tested against a scenario of sustained Gulf disruption. The pandemic revealed vulnerabilities in supply chains; this conflict is revealing vulnerabilities in the physical geography of long-haul aviation networks. A more distributed set of transit hubs — Singapore, Kuala Lumpur, Istanbul, Tokyo — may be the industry’s unplanned but rational response.

Strategic Outlook: Resilience with Eyes Open

For airlines: the priority must be margin discipline over market share. Adding capacity to Europe to capture displaced demand is rational only if the fuel economics are stress-tested at current price levels — not pre-conflict assumptions. Airlines with natural hedging advantages (geographic fuel sourcing, owned refining, diversified revenue) should lean into them. Those without must rebuild hedging programmes that cover jet fuel specifically, not merely crude benchmarks. The crack spread risk exposed by this crisis is not going away.

For policymakers: the AAPA has already called on governments to consider support measures for airlines facing “additional strain.” The more durable policy intervention, however, is strategic fuel reserve infrastructure — particularly in Asia, where import dependence on Gulf-origin crude is a systemic vulnerability. Australia, which imports approximately 90% of its refined fuel, is the most exposed in the region. The conflict has made visible a supply chain risk that policymakers tolerated for years because the probability felt remote.

For investors: the current load factor surge is real and should not be dismissed — record seat occupancy, particularly on premium-weighted Asia-Europe routes, does support near-term revenue. But margin expansion is a different story. Watch hedging disclosures in upcoming Q1 and Q2 earnings reports carefully; the gap between carriers with meaningful fuel protection and those without will widen if the conflict persists through the summer peak season. Carriers with strong cargo businesses — Singapore Airlines, Cathay Pacific — have an additional margin buffer worth pricing in.

Asia-Pacific aviation’s current moment is not a triumph of strategy. It is a beneficiary of someone else’s disruption — and the fuel bill has already arrived.

Conclusion: The Uncertain Altitude of a Structural Moment

March 2026 will be recorded as a month of extraordinary performance for Asia-Pacific carriers. The traffic figures are genuine, the demand was real, and the pivoting of global travel patterns toward Singapore, Hong Kong and Seoul reflected authentic competitive strengths — not simply good fortune.

But the moment is suspended between two realities. On one side: the structural opportunity that a sustained Middle East disruption creates for APAC hubs, with implications for network architecture, bilateral traffic rights, and global aviation hierarchies that could persist long after the Strait of Hormuz reopens. On the other: a fuel cost environment that, if it persists at or near current levels through summer, will convert record load factors into deeply disappointing profit statements.

Aviation has always been a business in which the best-managed carriers survive geopolitical shocks by being prepared for them in advance — through hedging, fleet efficiency, network diversification, and balance sheet discipline. The Iran war has applied those tests simultaneously. The results, when full earnings are disclosed, will reveal which of Asia-Pacific’s carriers have genuinely built resilient enterprises — and which were merely, as the metaphor goes, flying on fumes.


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Analysis

Mortgage Costs Rise Sharply on Middle East Conflict

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Home loans have become more expensive in North America and Europe despite central banks keeping rates on hold

The war no one wanted is now costing people their homes — or at least the homes they planned to buy. Since US and Israeli forces launched strikes on Iran on 28 February 2026, the financial blast radius has extended well beyond oil tankers and stock exchanges. It has reached the mortgage desk at your local bank. Across North America and Europe, the cost of financing a home has climbed sharply, not because central banks have moved rates, but because bond markets have moved anyway. The Federal Reserve, the European Central Bank, and the Bank of England have all held their benchmark rates steady. It hasn’t mattered.

The Bond Market Doesn’t Wait for Central Bankers

There is a persistent misunderstanding in how most people think about borrowing costs. Central bank policy rates set the floor for overnight lending between banks. They do not, directly, set what a homebuyer pays for a 30-year mortgage. That rate is tethered to a different instrument: long-dated government bonds — specifically the 10-year Treasury note in the United States, or gilt yields in the United Kingdom. When investors grow nervous about inflation, they sell bonds. Prices fall. Yields rise. Mortgage rates follow.

Since the conflict began, that chain reaction has played out in near-textbook fashion. The 10-year US Treasury yield climbed to 4.595% on 16 May 2026, its highest level since early 2025. The 30-year Treasury bond yield pushed above 5.1%, a level not consistently seen since before the 2008 global financial crisis. In the United Kingdom, five-year gilt yields jumped roughly 19 basis points in a single trading session on 3 March, triggering emergency repricing at several mortgage lenders who had been preparing rate cuts that morning. In the eurozone, the 10-year GDP-weighted sovereign bond yield rose approximately 15 basis points in the weeks following the outbreak, closing the first review period at around 3.3%.

The driver in all three cases is the same: oil. The Strait of Hormuz, a narrow waterway through which roughly 20% of the world’s energy supply flowed before the war, has been effectively closed to commercial traffic since late February. Oil prices have surged more than 80% this year as a result. Brent crude touched $109 a barrel on 16 May; West Texas Intermediate hit $105. Those numbers don’t just affect petrol forecourts. They feed through into transport, logistics, household energy bills, and the price of manufactured goods — a broad-based inflation shock that bond investors price quickly, and that central bankers, constrained by competing obligations to growth, cannot easily offset with rate hikes.

Why Mortgage Costs Are Rising Despite Central Banks Holding Rates

Why are mortgage rates rising if central banks haven’t moved? Central banks control overnight lending rates, not long-term bond yields. Fixed-rate mortgages are priced off government bond yields and swap rates, which respond to inflation expectations rather than policy decisions. When oil prices spike and investors anticipate persistently higher inflation, they demand a higher yield to hold long-duration bonds — and mortgage rates rise in lockstep, regardless of what the Fed, ECB, or Bank of England decides.

The practical effect on American borrowers has been stark. The 30-year fixed mortgage rate jumped to 6.65% on 16 May, according to Mortgage News Daily data. Freddie Mac’s weekly survey, released on 7 May, put the same rate at 6.37% — the second consecutive weekly increase. Bankrate’s lender survey placed it at 6.46% on 13 May. In late February, before the conflict began, that rate had dipped just below 6%. In round terms, that’s a swing of more than 60 to 70 basis points in ten weeks.

The monthly arithmetic is punishing. Based on a 6.46% rate and the April 2026 median existing home price of $417,700, a buyer putting 20% down would pay roughly $2,103 per month in principal and interest — consuming about 24% of the median American family’s monthly pre-tax income. That’s before property tax, insurance, or maintenance. Housing economists no longer expect mortgage rates to fall below 6% in the near future, a revision that has upended what was supposed to be a recovery year for the US housing market.

The picture is more complicated for European borrowers, partly because fixed-rate structures there tend to be shorter-term — two- or five-year fixes rather than 30-year instruments. But the mechanism is similar. In the UK, swap rates and short-dated gilt yields rose sharply in early spring. “Pricing teams at mortgage lenders across the country are deep in discussions right now,” said Pete Dockar, chief commercial officer at UK lender Gen H, on 3 March. “This is a bit of a blow to the mortgage market because, for the first time in recent memory, buyers were feeling really optimistic.” Those discussions have since produced visible results: lenders including Coventry, Nationwide, and Virgin Money have adjusted rates upward since the conflict escalated.

An Inflation Shock with Structural Characteristics

Joel Kan, the Mortgage Bankers Association’s vice president and deputy chief economist, put the transmission mechanism plainly in early May: “The threat of higher-for-longer oil prices continued to keep Treasury yields elevated, and mortgage rates finished last week higher.” He added that higher mortgage rates, combined with affordability constraints and economic uncertainty, had pushed potential homebuyers to the sidelines.

What makes this particular inflation episode difficult to manage is its geographic origin. Energy price shocks stemming from geopolitical disruption don’t respond to domestic policy tools. The Fed cannot reopen the Strait of Hormuz. The ECB cannot persuade Iran to stand down. When inflation is driven by domestic wage growth or fiscal expansion, central banks have well-calibrated instruments. When it arrives via a closed waterway in the Persian Gulf, they face a different problem: tightening into a demand slowdown risks worsening a downturn; holding rates risks being perceived as indifferent to inflation anchoring.

The ECB’s governing council opted to hold its benchmark deposit facility rate at 2% at its April meeting, even as eurozone inflation jumped to 3% that month, driven largely by energy costs. ECB President Christine Lagarde acknowledged the dilemma at the Bank’s April press conference. “The economic outlook is highly uncertain and will depend on how long the war in the Middle East lasts and how strongly it affects energy and other commodity markets as well as global supply chains,” she said. Economists at KPMG and Pictet Asset Management have flagged the June ECB meeting as a potential pivot point — where, if oil prices remain elevated and second-round effects on wages materialise, a 25-basis-point rate increase becomes politically viable.

Central banks control overnight lending rates, not long-term bond yields. Fixed-rate mortgages are priced off government bond yields and swap rates, which respond to inflation expectations. When oil prices spike due to Middle East conflict and investors anticipate persistent inflation, they sell bonds, yields rise, and mortgage rates follow — regardless of central bank policy decisions.

The Bank of England has held at 3.75%, with UK CPI at 3.3% in May. The Federal Reserve, meanwhile, held steady at its May meeting; traders have now completely priced out rate cuts for 2026, while a minority is pricing in a hike before year-end. The Consumer Price Index hit 3.8% in April, its highest level since May 2023. The Producer Price Index surged to a 6% annual rate.

The Housing Market Feels the Freeze

The second-order effects on housing markets are already measurable. Mortgage applications for new home purchases fell 4% in the week ending 9 May compared with a week earlier, according to the Mortgage Bankers Association. Zillow reported that buyer demand fell across April relative to March. One in four Americans paused major purchases — including homes and cars — due to war-driven economic uncertainty, according to a Redfin survey from early May.

“Spring has not sprung for the home-selling season this year,” said Mark Hamrick, senior economic analyst at Bankrate. “It is essentially a stuck or frozen market right now.” Lisa Sturtevant, chief economist at Bright MLS, put it more sharply: the conditions that were supposed to define 2026 — improving affordability, rising listings, rates trending toward the high fives — have been reversed. “The conflict with Iran, the conflict in the Middle East has created a lot more uncertainty and volatility than we had anticipated.”

The knock-on effects extend beyond the transaction itself. As the National Association of Realtors chief economist Lawrence Yun noted, home sales generate ancillary spending — on remodelling, lawn care, removals, mortgage origination. A frozen housing market is not just a housing problem; it is a modest but meaningful drag on overall consumption. The S&P Cotality Case-Shiller national home price index showed annual growth of just 0.7% in the year to February 2026, and half of the 50 largest US metro areas saw outright price declines over the past year.

In Europe, the ECB’s March projections flagged that “higher mortgage rates weigh on affordability” as a constraint on housing investment, even as the baseline assumed some energy price stabilisation. The adverse scenario — in which 40% of oil and LNG flows through the Strait of Hormuz are disrupted in the second quarter of 2026 — contemplated a more severe inflation and growth divergence. Parts of that adverse scenario now look uncomfortably close to current conditions.

The refinancing channel has also seized. Homeowners who took on variable-rate or hybrid products expecting rate cuts this year face direct resets that can raise their monthly payments quickly. Those who planned cash-out refinancing at lower rates have seen potential savings evaporate. The 15-year fixed refinance rate stood at 5.72% on 7 May, up from 5.64% the prior week. The window that briefly appeared to open in early 2026 has closed.

The Case for Equanimity — and Its Limits

Not every analyst reads the situation as unambiguously bleak. There is a reasonable counterargument, and it deserves to be heard clearly.

First, the rate volatility of this period has cut both ways. When ceasefire signals emerge — as they did in early April, when 30-year US rates briefly retreated to around 6.25% — markets respond quickly. “As the cost of crude fell and it appeared there were building blocks of an agreement to open the Strait of Hormuz, rates declined,” said Del Palacio, a mortgage banking executive cited by CBS News in late April. Any sustained diplomatic breakthrough could compress bond yields and mortgage rates meaningfully within days. The bond market giveth as quickly as it taketh.

Second, the current rate environment, though painful relative to 2025 expectations, is not historically extreme. The 6.37% 30-year rate recorded by Freddie Mac in early May remains below the 6.76% average posted during the same period last year. Borrowers who locked in before the conflict are unaffected entirely. The US housing market’s structural reliance on 30-year fixed-rate instruments means millions of existing homeowners are insulated from current rate movements.

Third, and most structurally, Alessia Berardi, head of global macroeconomics at Amundi Investment Institute, noted that every major central bank that held rates last week “leaned hawkish” — meaning they retained the credibility and the tools to act if inflation proves persistent. “These central banks are buying time to understand how long the conflict goes on, the oil price remains persistently high, and possibly gathering information on possible second-round effects,” she said. That optionality has value.

Yet the optionality comes with a cost. Buying time is not the same as solving the problem. And the limits of central bank patience are not unlimited: if oil stays above $100 per barrel through the summer, if US CPI stays above 3.5%, and if wage data begin to show second-round effects, the conversation shifts. Rate hikes — not cuts — become the live discussion. Pictet Asset Management’s lead economist Nikolay Markov warned that a sustained Strait of Hormuz closure and oil at $150 per barrel could push eurozone inflation to 6%, double April’s level.

That scenario would not just reshape mortgage markets. It would reshape the entire macroeconomic framework that households and policymakers spent the past two years constructing.

The Geopolitics of Home Finance

There is something almost vertiginous about the transmission chain at work here: a military decision made in Washington and Tel Aviv, executed on 28 February, has cascaded through oil tanker routes, energy futures markets, government bond auctions, swap rate desks at European lenders, and into the monthly outgoing of a family in Manchester or Minneapolis trying to buy their first home. No one in that chain exercised any particular agency. The mortgage broker repricing at 6am on 3 March was not making a geopolitical statement. They were doing arithmetic.

That is precisely what makes this episode instructive. The separation many households assume exists between global conflict and personal finance is largely illusory — it holds only when energy markets remain stable. When they don’t, the cost flows everywhere, invisibly and at speed.

The spring of 2026 was supposed to deliver a better housing market. The listings were rising. The rate trajectory was favourable. Affordability was, at last, beginning to improve. The war in Iran didn’t ask for anyone’s plans.


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Analysis

South-east Asia Has Never Produced an Enterprise Software Giant. AI Might Change That.

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Southeast Asia has minted 64 unicorns. It has built ride-hailing empires, mobile payment networks, and e-commerce platforms that reach hundreds of millions of consumers across one of the most demographically compelling markets on earth. What it has never built — not once, not even close — is an enterprise software company worth the name. No SAP, no Salesforce, no ServiceNow emerged from Singapore or Jakarta or Ho Chi Minh City. The $4 trillion category that generates the most durable recurring revenue in global technology has, for three decades, belonged entirely to companies founded in Walldorf and San Francisco. The arrival of artificial intelligence is the most serious challenge to that arrangement yet.

A Market Built on Someone Else’s Software

The enterprise software market across Southeast Asia generated approximately $4 billion in revenue in 2025, according to Statista — a figure that flatters the region’s actual technological dependence, since the overwhelming majority of that spend flows directly to SAP, Oracle, Salesforce, and Microsoft. Local vendors, where they exist at all, typically occupy narrow verticals: payroll, point-of-sale, inventory management. Not the full-stack, cross-functional platforms that generate the kind of compounding recurring revenue capable of becoming a $50 billion company.

Yet the capital environment is shifting decisively. AI-related investments accounted for 32% of all private funding raised in Southeast Asia in the first half of 2025, with more than 680 AI startups collectively raising over $2.3 billion in the year to June, according to regional ecosystem analysis by Second Talent. That is not merely a financing phenomenon. It is the precondition for a structural realignment — one that, for the first time, gives a Southeast Asian software company a credible route to building at genuine enterprise scale.

The Structural Explanation — and Why It’s Starting to Break Down

Why has Southeast Asia never produced an enterprise software giant?

For most of the past two decades, building enterprise software in Southeast Asia has existed in a state of structural impossibility. The model rests on a simple foundation: win a large domestic market, develop a replicable product, and export it. The United States gave SAP and Oracle a homogenous, English-speaking buyer base of enormous size. Germany gave SAP its first industrial clients. India gave Infosys an outsourcing wedge into the same corporations. Southeast Asia gave its founders ten countries, eight hundred language variants, and ten divergent sets of tax codes, data-localisation rules, and labour law frameworks.

The consequence is identifiable and consistent. Vishal Harnal, managing partner at 500 Global overseeing the firm’s Southeast Asian activities, stated it plainly in 2025: there is “very little B2B software in Southeast Asia, almost none of it,” and virtually every large software exit in 500 Global’s portfolio came from the United States, not the regional one. The domestic corporate buyer class was simply too thin. Southeast Asia’s economy is dominated by family conglomerates — the Jardine Mathesons and Salim Groups of the world — and by SMEs that historically resisted dollar-denominated SaaS contracts and preferred either bespoke implementations or whatever SAP subsidiary had just set up offices in their city. The Southeast Asia ERP market was valued at approximately $1.74 billion in 2024, growing at a 10% annual rate, according to UniVDatos — healthy growth, but spread across an archipelago of fragmented national markets, still dominated by Western incumbents.

What has changed is the cost structure of building software itself. Enterprise software was expensive in 2003 because it required large direct-sales teams, multi-year implementations, and deep relationships with CIOs who controlled multi-million dollar procurement budgets. The generative AI layer has compressed all of that. A conversational interface, built on top of an open-weight model fine-tuned for Bahasa Indonesia or Vietnamese, can replace months of workflow configuration. A Southeast Asian company that previously needed a $500,000 SAP implementation can now automate meaningfully from a local founder charging usage-based fees in local currency. The buyer is no longer a CIO with a multi-year budget cycle. It’s a logistics manager in Surabaya who wants her invoicing done by Thursday.

The software market in Southeast Asia has always had demand. What it lacked was a product architecture that could satisfy that demand at a price point local buyers would accept. AI changes the economics.

The Leapfrog Thesis — and Why This Time Might Actually Differ

How is AI enabling Southeast Asia to leapfrog traditional SaaS models?

Southeast Asia skipped the desktop era almost entirely, going mobile-first in ways that became case studies for markets from sub-Saharan Africa to Latin America. The same structural logic is now being applied to enterprise software. As Insignia Ventures Partners has documented, the region is “leapfrogging SaaS to AI in the same way it leapfrogged the computer to mobile,” and the conditions support the claim. Cloud adoption among Southeast Asian businesses sits at roughly 32%, compared to over 70% in the United States and Australia. That gap is not a handicap. It means the installed base of legacy SaaS contracts — the kind that trap American CFOs in multi-year Salesforce renewals — simply doesn’t exist here. There is no incumbent workflow to migrate away from.

Southeast Asia never locked itself into the SaaS subscription model that now encumbers Western enterprises. With cloud penetration at just 32% versus over 70% in the US, switching costs are close to zero. AI-native tools — priced on usage, built around conversational interfaces, and localised for regional languages — can displace legacy workflows in weeks rather than years.

The language question, long the most intractable barrier to building regional software, is being attacked directly. In May 2025, A*STAR launched an upgraded version of MERaLiON, a multimodal large language model supporting Malay, Vietnamese, Thai, Tamil, Bahasa Indonesia, and Mandarin, capable of handling the code-switching that characterises how Southeast Asians actually communicate — switching mid-sentence between English and Tagalog, or Thai and Mandarin. AI Singapore’s parallel SEA-LION project, funded with a S$70 million government commitment, is building a multilingual AI ecosystem covering 11 regional languages and designed explicitly for cost-sensitive enterprise deployment.

The commercial implication is visible at the company level. Diaflow, a Singapore-based AI-native workflow platform that raised its seed round from Insignia Ventures in February 2026, was built explicitly around the conviction that button-and-click enterprise software had failed the region. Founder Jonathan Viet Pham described the genesis of the company: years of failed enterprise automation projects that “didn’t save them time, didn’t save them money,” because companies were locked in the old mindset of menus and clicks. “Nobody wanted to change their behavior to another software.” Diaflow’s response was to abandon the button-and-click interface entirely and build for fully conversational, automated workflows. It is one of dozens of similar bets being placed across the region now.

Kata.ai, an Indonesian conversational AI company, raised significant funding in 2025 and launched enterprise-grade solutions that reportedly reduced customer service costs by 40% for Indonesian banking clients in 2026. Vietnam International Bank built ViePro, a generative AI financial assistant trained on proprietary banking data, on Amazon Bedrock — delivering real-time responses in Vietnamese across mortgage, credit card, and vehicle loan queries. Neither of these is a software giant yet. Both are proof that the enterprise application layer is buildable locally.

Implications: The Moat, the Hyperscaler Signal, and the Regulatory Paradox

The downstream consequences of this shift extend well beyond individual startups. The hyperscalers are reading the same data. Amazon Web Services recorded 38% year-on-year growth in AI adoption across ASEAN in 2024, with 29% of regional businesses — roughly 21 million companies — now using AI. AWS has committed $9 billion to Singapore through 2028 and $5 billion to Thailand. Microsoft pledged $1.7 billion to Indonesian cloud and AI infrastructure. Salesforce announced a $1 billion investment in Singapore in March 2025, specifically to expand its Agentforce AI platform and co-innovate with local enterprises. These are not speculative positions. They reflect the conclusion that Southeast Asia’s enterprise application layer will be large, and that whoever owns the distribution into it will capture meaningful value.

What’s often missed in this conversation is the regulatory paradox. The data-sovereignty patchwork that has historically terrified foreign vendors — Singapore’s PDPA, Indonesia’s PDP Law, Vietnam’s AI Law enacted December 2025 — is, for a local founder with regional expertise, a competitive moat. A company that builds a compliance engine capable of satisfying Bank Indonesia’s regulatory sandbox, Vietnam’s data-residency requirements, and Thailand’s forthcoming cloud controls has constructed something that a company in Menlo Park cannot cheaply replicate. The complexity is front-loaded and painful; the defensibility compounds over time.

SAP’s announcement of a €150 million R&D hub in Vietnam, made in August 2025, is instructive from the incumbent side: even Western enterprise software giants are now investing in regional engineering capacity, because local language and regulatory nuance has become too important to manage from a global centre. The competition is finally taking the region seriously as a place to build, not just to sell into.

The picture that emerges is not one company about to displace SAP. It’s an ecosystem undergoing a structural reorientation — away from consumer applications and toward the enterprise software layer that generates the most durable recurring revenue in technology.

The Counterargument: Most of This Will Fail

The case against Southeast Asia producing an enterprise software giant is not trivial. It is, in several respects, still the more defensible position.

Research cited by Insignia Ventures puts the global failure rate of generative AI projects at 95% on an ROI basis. Southeast Asia’s version of this failure follows a consistent pattern: a promising proof-of-concept, funded by a government grant or a local corporate pilot, that never scales beyond its first customer. The gap between individual AI tool adoption and genuine enterprise transformation remains wide. While three-quarters of employees in Singapore use AI tools individually, only 15% of SMEs have managed to integrate AI at the enterprise level — a figure cited directly by Singapore’s Minister for Digital Development and Information in early 2026. Interest is not the problem. Institutional change is.

The talent constraint is structural, not cyclical. Machine learning engineers and data scientists remain scarce across the region. Salaries in Vietnam, the Philippines, and Indonesia rose 18–21% in 2025, which sounds encouraging until you note it’s partly the result of hyperscaler expansion competing for the same engineers. Companies best positioned to build durable enterprise software — those requiring deeply technical founders and the ability to retain ML talent — are disproportionately clustered in Singapore, where the cost of that talent approaches US rates.

Fragmented regulation, rather than always creating a moat, can simply create paralysis. A startup attempting to build a genuine cross-border enterprise platform faces ten different data-localisation regimes and procurement processes that explicitly reward the incumbency of SAP and Oracle. The result is that “regional enterprise software” has historically meant “Singapore plus one adjacent market” — not the genuine ten-country scale that would constitute an ASEAN platform. That pattern has resisted every generation of optimistic founders so far.

That said, the honest critique must acknowledge what it cannot explain: why this generation — armed with open-weight models, usage-based pricing, local LLMs, and zero legacy SaaS installed base to compete against — will simply repeat the failures of their predecessors rather than exploit the structural opening those predecessors never had.

Closing

The honest answer to whether Southeast Asia will finally produce an enterprise software giant is: probably not in the shape the question implies. The SAP model — one vendor, one platform, forty years of global dominance — was a product of historical conditions specific to Germany in the 1970s. What the region might produce is something structurally different: a cluster of AI-native companies, built on local language models and embedded regulatory expertise, capable of delivering enterprise-grade automation at a price point and user experience that Western incumbents cannot match. A smaller ambition in one sense. In another, a more interesting one — and more likely to actually materialise.

The leapfrog, when it arrives, will look less like SAP and more like GCash.


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Analysis

China’s $17 Billion Farm Pledge: A Lifeline or a Rerun?

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Two days after Air Force One touched down in Washington from Beijing, the White House released a fact sheet that American farmers had been waiting years to see. China, it said, had committed to purchasing at least $17 billion worth of American agricultural products every year from 2026 through 2028 — beef and poultry restored to Chinese shelves, soybeans flowing back across the Pacific, a vast market that had all but closed its doors now signalling it was open again. The announcement followed a high-profile summit between President Donald Trump and Chinese President Xi Jinping. It was, by design, big news in farm country.

The picture is more complicated than a single headline number suggests.

The Collapse That Made This Necessary

To understand what a $17 billion annual commitment means, you first have to understand how far US-China agricultural trade has fallen. USDA data shows that China’s imports of American agricultural goods peaked at $38 billion in 2022, then fell to just $8 billion in 2025. That’s a decline of nearly 80 percent in three years — a collapse in purchasing that was not accidental. It was deliberate, calibrated, and politically targeted. ABC News

When the Trump administration launched its tariff offensive against Beijing in 2025, China responded by doing what it has done before: cutting purchases of the American agricultural products most likely to cause pain in politically significant states. Soybeans were the primary weapon. China, traditionally the largest foreign buyer of American soybeans, halted purchases altogether after Trump raised tariffs on Chinese goods, with soybean imports falling from nearly $18 billion in 2022 to $3 billion in 2025. The poultry trade suffered too: US exports of poultry meats and products to China were $286 million in 2025, down from more than $1 billion three years earlier. ABC NewsABC News

The resulting squeeze on American farm finances was severe. Farmers were already dealing with years of depressed commodity prices and elevated input costs before the trade war escalated. The loss of China’s buying power removed one of the few reliable sources of demand support. Rural America was hurting, and the political pressure on Trump — whose coalition depends heavily on farm-state voters — was building.

The October 2025 trade truce offered partial relief. China agreed to resume soybean purchases, committing to 12 million metric tons before February and at least 25 million metric tons annually for three years. It was a start. But the full scope of what American farm exporters had lost remained unaddressed — until now.

What the China US Agricultural Trade Deal Actually Covers

The commitment announced Sunday is structured as a floor, not a ceiling. China has agreed to buy US agricultural products at an annualized rate of $17 billion per year in 2026, at the same level in 2027, and again in 2028. Beyond the headline figure, the substance matters. The White House confirmed that China would restore market access for US beef and resume poultry imports from American states certified by the USDA as free of avian influenza. ABC NewsABC News

The $17 billion commitment is on top of the soybean deal from October, making it a non-soybean guarantee — a significant distinction. “Historically speaking, a $17 billion non-soybean ag commitment from China would move the US back at or near post-Phase One trade values,” said Susan Stroud, analyst at No Bull Ag, adding that “the market has been desperate for any signs China may finally return for additional business — whether that’s corn, sorghum, cotton, beef, or beans.” Yahoo Finance

US Trade Representative Jamieson Greer had telegraphed the direction of travel a day before the full announcement. Greer said on Friday he expected the US to see China purchase “double-digit billions” worth of American farm goods over the next three years. The White House fact sheet went further, describing a “sweeping package of commitments” that Trump “negotiated” during the Beijing summit to “drive high-paying American jobs and open new markets for US goods.” The Globe and MailThe Hill

The deal also seeks to clear away accumulated non-tariff obstacles. The US Meat Export Federation had pointed specifically to a series of administrative barriers Beijing imposed over the past year. Dan Halstrom, the federation’s chief executive, said the removal of non-tariff measures could restore US pork’s competitive position in China, and that the renewal of expired US beef plant registrations — which China had allowed to lapse — would “restore access to a critical beef export market.” Feedstuffs

On paper, then, this is a broad and detailed commitment. The structure is more concrete than previous agreements, with a named dollar floor and multi-year duration. That matters to farmers making investment and planting decisions many months in advance.

Why Farmers Are Cautiously Optimistic — Not Jubilant

Commitments, in US-China trade diplomacy, have a fraught history.

The 2020 Phase One agreement is the cautionary tale that no analyst in the agricultural sector can ignore. That deal asked China to purchase $200 billion in additional American goods — including $32 billion in agricultural products — over 2020 and 2021. China fell short of its total commitment by roughly 60 percent, with pandemic disruptions accounting for some but not all of the gap. The Peterson Institute for International Economics found that US agricultural exports were 18 percent short of the 2020 legal commitment — and that was the better year. Congress.govPIIE

Did the Phase One agricultural deal fail? In a word: yes. The targets were ambitious to the point of being aspirational, enforcement mechanisms were weak, and Beijing gradually redirected purchases to Brazil and Argentina once the formal commitments expired. US agricultural exports to China peaked at $41 billion in 2022 before dropping to $32 billion in 2023 and $27 billion in 2024 — a slow erosion that reflected China’s successful supplier diversification even as Phase One was nominally in force. The lesson was not lost on market participants. American Farm Bureau Federation

China has recently turned to cheaper Brazilian soybeans after meeting initial purchase volumes agreed to in last year’s truce — a move that illustrates how quickly structural trade patterns can solidify around alternative suppliers once disrupted. Yahoo Finance

Still, there are structural reasons to think this agreement may fare better than its predecessor. The $17 billion floor is a dollar figure, not a volume target — a simpler metric to verify and enforce. The multi-year framework is designed to give producers something the last agreement conspicuously failed to deliver: predictability. That matters enormously when farmers commit to crop mixes, expansion investments, and forward contracts twelve to eighteen months in advance. Crypto Briefing

The Downstream Consequences for Farm Markets and Rural Economies

How much could this deal actually move the needle for American farmers?

The American Farm Bureau Federation’s chief economist, Dr. John Newton, offered measured optimism. He noted that during the years covered by Phase One, US agricultural exports to China reached record highs, contributing to record cash receipts for crops and record net farm income — a period that showed what a functioning China relationship can do for rural America. Whether this agreement generates similar momentum, he cautioned, “will depend on consistent follow-through by both parties and a geopolitical and market environment that allows the deal to endure.” FeedstuffsFeedstuffs

The commodities most directly in play are beef, poultry, soybeans, corn, cotton, and sorghum. Each sector carries different supply dynamics. American soybean farmers are watching a specific metric: USDA data shows that the US had exported 10.9 million metric tons of soybeans to China as of May 7, putting China on track to fulfill its existing commitment by the end of the marketing year on August 31 — though this remains well below historical volumes of 25 to 30 million metric tons. ABC News

Scott Metzger, president of the American Soybean Association, was direct about what he wants to see beyond the current commitments: “Greater certainty and consistency in the marketplace help provide farmers with the confidence they need as they make decisions for the year ahead.” ABC News

Beyond agriculture itself, the deal carries wider macro signals. Lower trade tension reduces tail risk in commodity markets, supports rural bank lending conditions, and feeds into broader farm income projections that underpin rural consumer spending. That chain runs from the soybean field to the local implement dealer to the small-town bank.

The Sceptical Case

Not everyone is buying the headline.

The first line of scepticism is institutional: China has form on not following through. Previous efforts by Trump to get China to purchase more US goods have fallen short, raising questions about whether the latest pledges will be fulfilled. The Phase One deal was, in retrospect, a political victory dressed as an economic one — Beijing never came close to the $200 billion commitment, and the enforcement provisions proved toothless. Yahoo Finance

The second concern is structural. China has spent years actively diversifying its agricultural supply chains away from the United States, cultivating deep relationships with Brazilian and Argentine producers. Those relationships don’t evaporate because of a White House fact sheet. If Chinese private processors find Brazilian soybeans cheaper — and they often will — state direction will only go so far in redirecting purchases.

Third, the $17 billion, while substantial, must be contextualised against where trade once stood. US agricultural exports to China hit $38 billion in 2022 and $24 billion in 2024. A $17 billion floor represents meaningful recovery from the $8 billion trough but falls well short of the relationship’s peak capacity. ABC News

Joshua Manske, a farmer and board member who has watched the diplomatic cycle repeat, captured the mood: relief that something has been announced, combined with the hard-won caution of people who have lived through a deal that promised the world and delivered considerably less.

What Comes Next

The deal was concluded at a moment of unusual diplomatic intensity. Trump’s Beijing visit — originally planned for March before being postponed by the Iran war — was surrounded by parallel conversations on Taiwan, energy, and investment. The agricultural commitment is one plank of a broader economic architecture the two governments are trying to assemble, including the creation of bilateral boards to manage trade and investment flows.

China’s Commerce Ministry characterised the agricultural agreements as “preliminary” and said they would be “finalised as soon as possible.” That qualifier is worth sitting with. Preliminary agreements can become final ones. They can also stall, be revised downwards, or accumulate asterisks — as any seasoned China trade watcher will attest. The Globe and Mail

What is clear is that American farmers needed this. After years of low commodity prices, rising input costs, the sudden loss of a $38 billion market, and dependence on government subsidy to plug the gap, the prospect of a structured, multi-year commitment from their largest historical customer is genuinely significant. The American Farm Bureau has reason to call it a potential turning point. The critical question — the only one that will ultimately matter — is not what was signed in Beijing last week.

It is what actually ships.


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