Banks
The Great Decoupling: Can ‘Anti-Woke’ Banks Survive a Post-ESG Regulatory Era?
The death of reputational risk as a regulatory standard has unleashed something unexpected in American banking: not innovation, but a fundamental identity crisis that pits fortress-grade financial institutions against nimble, mission-driven challengers operating on thinner capital cushions.
The Debanking Reckoning
The numbers tell a stark story. All nine of the nation’s largest banks—JPMorgan Chase, Bank of America, Citibank, Wells Fargo, U.S. Bank, Capital One, PNC, TD Bank, and BMO—maintained policies that the Office of the Comptroller of the Currency found to be inappropriate restrictions on lawful businesses, particularly in digital assets and politically sensitive sectors. This regulatory finding, released in December 2025, confirmed what crypto entrepreneurs and conservative activists had alleged for years: systematic exclusion from basic banking services based on non-financial criteria.
Federal regulators eliminated reputational risk considerations from supervisory guidance following President Trump’s August 2025 executive order on fair banking. The pivot was seismic. For the first time since the 2008 financial crisis, regulators are refocusing examinations on material financial risk rather than governance formalities, with the FDIC and OCC proposing joint rules to define unsafe practices more precisely under Section 8 of the Federal Deposit Insurance Act.
This isn’t regulatory tweaking. It’s a philosophical revolution that collapses the post-crisis consensus around stakeholder capitalism and replaces it with a narrower mandate: safety, soundness, and shareholder primacy.
The De Novo Mirage
Conservative states anticipated this moment. Just four new banks opened in 2025, down from six the previous year, though eighteen bank groups now have conditional charters or applications on file with the FDIC. Florida has emerged as ground zero for this movement—Portrait Bank in Winter Park expects to open first quarter 2026 with capital commitments exceeding initial targets, while similar ventures proliferate across conservative-leaning markets.
Yet the enthusiasm masks structural realities. In 2025, the OCC received fourteen de novo charter applications for limited purpose national trust banks, nearly matching the prior four years combined, with many involving fintech and digital-asset firms. These aren’t traditional community banks. They’re specialized vehicles designed to capture market segments abandoned by major institutions—a niche strategy vulnerable to the same liquidity constraints that devastated regional banks in 2023.
The capital requirements remain punishing. Even with proposed three-year phase-ins for federal capital standards under pending legislation, new institutions face the reality that regulatory openness to novel business models doesn’t translate to profitable operations in a compressed-margin environment where deposit competition remains fierce and loan demand uncertain.
The Strive Paradox
Consider the trajectory of Strive Asset Management, the anti-ESG investment firm that co-founder Vivek Ramaswamy positioned as the vanguard of shareholder capitalism. Strive surpassed one billion dollars in assets after less than one year of launching, propelled by conservative state pension funds seeking alternatives to BlackRock and Vanguard. The firm’s proxy voting strategy—opposing ESG proposals at shareholder meetings—became its primary differentiator, since its passive equity index ETFs offer nothing investors can’t find elsewhere.
But Strive isn’t a bank, and that distinction matters profoundly. Asset managers can stake ideological positions without bearing credit risk or maintaining deposit insurance. Banks cannot. The regulatory decoupling that empowers anti-ESG rhetoric simultaneously exposes institutions to traditional banking risks that have nothing to do with politics: duration mismatches, commercial real estate exposure, operational complexity, and wholesale funding volatility.
The irony runs deeper. Analysis found Strive’s funds aren’t substantially different from those offered by BlackRock, Vanguard, and State Street, with many top holdings in its Growth ETF overwhelmingly supporting Democratic politicians and PACs. Marketing proved more innovative than methodology—a viable strategy for asset management, less so for deposit-taking institutions where balance sheet composition determines survival.
Fortress Versus Mission: The Capital Chasm
Global Systemically Important Banks operate in a different universe. The 2025 G-SIB list maintains twenty-nine institutions, with Bank of America and Industrial and Commercial Bank of China moving to higher capital requirement buckets. These behemoths hold Total Loss-Absorbing Capacity buffers, maintain enhanced supplementary leverage ratios, and undergo stress testing regimes that dwarf anything contemplated for de novo institutions.
JPMorgan Chase, Citigroup, and their peers possess what market participants call fortress balance sheets: robust liquidity reserves, conservative leverage ratios, diversified funding sources, and capital structures engineered to withstand systemic shocks. Such institutions prioritize cash flow, manage debt prudently, and maintain the flexibility to acquire distressed assets when competitors struggle.
Mission-driven conservative banks lack this architecture. They’re smaller, concentrated in specific geographies, often dependent on particular industry exposures, and critically, reliant on retail deposit bases that proved alarmingly mobile during 2023’s regional bank stress. When Silicon Valley Bank collapsed in March 2023, depositors fled not because of ESG considerations but because uninsured deposits exceeded FDIC coverage and alternative options existed one smartphone click away.
The regulatory pivot toward financial risk actually intensifies this vulnerability. Supervisory transparency is likely to be a dominant theme in 2026, with agencies reviewing the CAMELS rating system to align it more closely with financial risk rather than governance formality. For institutions built around opposition to ESG principles rather than superior risk management, this creates a cruel paradox: victory in the culture war coincides with heightened scrutiny of precisely those competencies where specialized, politically-aligned banks may lack comparative advantage.
The Cross-Border Complications
For high-net-worth individuals who view banking as portable infrastructure, the political realignment carries hidden costs. International correspondent banking relationships depend on standardized risk frameworks that facilitate cross-border payments, foreign exchange transactions, and trade finance. Major institutions maintain these networks because their scale and capitalization make them acceptable counterparties to foreign banks operating under different regulatory regimes.
Smaller, mission-driven institutions face systematic disadvantages in this ecosystem. Foreign banks conducting enhanced due diligence on U.S. counterparties evaluate capital adequacy, liquidity management, and operational controls—not political positioning. A conservative bank in Florida seeking to establish euro clearing relationships confronts the same skepticism as any under-capitalized institution, regardless of its proxy voting record on climate proposals.
This matters enormously for internationally mobile wealth. Private banking clients with European business interests, property holdings in multiple jurisdictions, or complex family office structures require seamless integration with global financial infrastructure. Political alignment provides zero utility when transferring funds to Monaco, maintaining Swiss custody accounts, or executing currency hedges through London markets. Fortress balance sheets do.
The lifestyle implications extend beyond mechanics. Travelers discovering their politically-aligned regional bank cannot process payments in Southeast Asia or provide competitive foreign exchange rates confront the gap between cultural affinity and operational capability. Premium credit cards, international wire transfers, and currency exchange services all depend on institutional relationships that smaller banks struggle to maintain economically.
The Liquidity Labyrinth
Changes to bank capital and liquidity rules may impact cost structures, while non-financial risks such as operational resilience, cybersecurity, third-party risk management, financial crime, and AI are expected to remain priorities. This regulatory environment creates a double bind for challenger institutions: they must demonstrate financial robustness while competing against incumbents whose economies of scale spread compliance costs across vastly larger asset bases.
Liquidity management presents the most acute challenge. Conservative banks targeting crypto-adjacent businesses, firearm manufacturers, or energy companies inherit concentrated exposures that amplify funding volatility. When retail depositors perceive risk—whether from negative news cycles, social media panics, or genuine financial stress—the velocity of withdrawals in the digital age overwhelms even well-capitalized institutions lacking access to diverse wholesale funding markets.
The Federal Reserve’s discount window provides emergency liquidity, but borrowing there carries stigma and requires eligible collateral. Commercial real estate loans, crypto custody assets, and specialized industry exposures may not qualify or may haircut severely. G-SIBs maintain standing repo facilities, swap lines, and capital markets access that function as perpetual insurance against liquidity stress. De novo banks enjoy none of these advantages.
The Stablecoin Gambit
The GENIUS Act requires federal banking agencies to adopt a comprehensive regulatory framework for stablecoin issuers by July 18, 2026, with the FDIC issuing proposed rules in December 2025 previewing its supervisory approach. This creates an opening that mission-driven institutions view as transformative: becoming regulated issuers of dollar-backed digital currencies.
The opportunity is real but treacherous. Stablecoin issuance demands reserve management sophistication, cybersecurity infrastructure, and operational controls that exceed traditional banking requirements. Issuers must maintain one-to-one backing for digital tokens while processing redemptions instantaneously, managing cyber threats continuously, and satisfying regulators that reserve assets remain genuinely segregated and liquid.
Fortress institutions like JPMorgan Chase already operate blockchain settlement networks (Onyx, JPM Coin) with institutional-grade controls and balance sheets capable of absorbing operational losses. Conservative challengers proposing stablecoin strategies enter markets where technological complexity intersects with regulatory uncertainty—precisely the environment where under-capitalization proves fatal.
The regulatory framework will determine viability. If capital requirements for stablecoin issuers approach G-SIB standards, de novo institutions cannot compete. If requirements relax substantially, systemic risk migrates from regulated banks to specialized issuers lacking safety nets. Neither outcome favors the mission-driven model.
The Verdict: Survival Requires Scale
The post-ESG regulatory era doesn’t doom conservative banking ventures, but it eliminates the cultural arbitrage they anticipated. When reputational risk governed supervisory decisions, politically disfavored institutions could claim persecution and attract capital from aligned investors willing to accept below-market returns. That premium evaporates when regulators refocus on balance sheet fundamentals.
Three scenarios emerge. First, successful de novo institutions abandon political differentiation and compete as traditional community banks serving local markets—viable but ideologically diluted. Second, they merge rapidly into regional networks achieving economies of scale necessary for modern banking infrastructure—consolidation that replicates industry trends they ostensibly oppose. Third, they persist as undercapitalized niche players serving narrow customer segments until liquidity stress triggers failures that validate regulatory skepticism.
The fortress institutions, meanwhile, benefit twice over. They escape reputational risk criticism while maintaining capital advantages that insulate them from competitive threats. Banking agencies signaled openness to revising capital frameworks in 2026, with initial steps including the November finalization of enhanced supplementary leverage ratio rules for U.S. G-SIBs. Every regulatory concession that lowers barriers for challengers applies equally to incumbents whose existing infrastructure leverages relief more efficiently.
The great decoupling is thus paradoxically a great convergence: all banks, regardless of cultural positioning, confront identical capital requirements, liquidity pressures, and technological demands. Politics may determine marketing strategies, but mathematics determines survival. In that equation, fortress balance sheets trump mission statements every time.
The Geopolitical Factor
Banking sector exposure to geopolitical risks is multifaceted, including direct impacts through correspondent banking and cross-border payments, as well as indirect impacts via client losses and credit impairment and operational impacts through supply chain disruption and talent mobility constraints. For smaller banks with concentrated client bases in specific sectors, these exposures create vulnerabilities that large, diversified institutions can better absorb.
Financial institutions grappling with military conflicts, tariff structures, international diplomatic shifts and trade rule changes face challenges that scale exponentially for under-resourced compliance departments. When European regulators increase scrutiny of correspondent banking relationships or U.S. sanctions designations expand, mission-driven banks must allocate precious capital to compliance infrastructure rather than competitive differentiation.
The financial system rewards resilience, not rhetoric. Conservative banking challengers have won the culture war precisely as the battlefield shifted to terrain where cultural victories provide no competitive advantage whatsoever. That may be the cruelest irony of the post-ESG era: the freedom to operate without reputational constraints arrives simultaneously with the obligation to compete on pure financial merit against institutions engineered for exactly that contest over decades.
For high-net-worth individuals navigating this landscape, the calculus is stark. Political alignment with banking partners offers psychological satisfaction but operational limitations. International mobility, sophisticated wealth management, and crisis resilience all favor institutions whose balance sheets reflect fortress principles rather than ideological commitments. The question isn’t whether mission-driven banks can survive—some will. It’s whether they can deliver services that justify the hidden costs their structural disadvantages impose on clients who discover too late that politics makes poor collateral when liquidity vanishes.
Additional Resources
For deeper analysis of regulatory trends shaping the banking landscape in 2026: