Swish Secures $24M Funding to Disrupt India’s $100B Food Market

India’s quick-commerce revolution has mastered delivering groceries in 10 minutes. Now, a Bengaluru-based startup is betting it can do the exact same thing with freshly cooked food.

Swish, a rapidly growing food delivery platform, just secured $24 million in a fresh funding round led by Bertelsmann India Investments (BII). Heavyweight existing investors, including Accel, Bain Capital Ventures, and Hara Global, also doubled down on the round, signaling massive confidence in a model that attempts to solve the oldest problem in food delivery: the trade-off between speed and quality.

The Problem: The “Aggregator” Bottleneck

Currently, the Indian food delivery market is dominated by aggregators who act purely as middlemen. They take your order, send it to an independent restaurant, and dispatch a gig worker to pick it up.

The result? Unpredictable wait times, high platform fees, and food that often arrives cold after spending 40 minutes in transit.

“An average Indian consumer consumes food 90–100 times a month, but orders online only 4 times out of it,” explained Aniket Shah, Co-founder and CEO of Swish. Shah, along with co-founders Ujjwal Sukheja and Saran S., realized that to fix food delivery, they couldn’t just build a better app—they had to own the entire process.

The Swish Solution: Full-Stack Ownership

Instead of relying on third-party restaurants, Swish operates a tightly integrated network of neighborhood cloud kitchens. Each kitchen serves a hyper-local radius of just about one kilometer.

Because Swish controls the ingredients, cooks the food, and manages its own fleet of delivery riders, they eliminate the friction of the middleman. The results over the last six months have been staggering:

• Lightning Speed: Over 80% of Swish orders are delivered in under 15 minutes.
• Explosive Growth: The platform’s monthly order volume has tripled since March, crossing the 1 million mark.
• Vast Variety: Their menu has expanded to over 250 SKUs across 20+ food categories.

How Swish Compares to Traditional Delivery

What’s Next for Swish?

With $24 million in fresh capital, Swish isn’t just staying in Bengaluru. The company has already expanded operations into the Delhi NCR region—including Gurugram, Noida, and Ghaziabad—and plans to use the funds to aggressively densify its kitchen network and upgrade its supply chain infrastructure.

Pankaj Makkar, Managing Director at Bertelsmann India Investments, perfectly summarized the investor thesis behind the massive check: “The country’s largest consumer businesses will be built by founders willing to own the entire problem rather than a convenient slice of it… Everyday food is the biggest under-served category in Indian consumption, and it has remained that way because no one has managed freshness, affordability, and convenience at the same time.”

As competition in India’s quick-commerce sector reaches a boiling point, Swish is proving that when you control the kitchen, you control the clock.